The Cheriyal Project focused on creating a visual identity and coffee table book for a Cheriyal artisan from Hyderabad. The project aimed to preserve and promote the traditional storytelling craft through modern branding, editorial design, and visual storytelling while highlighting its cultural heritage and artistic value.

“Wrapped” is an original typeface inspired by Fluidism, designed to express movement, adaptability, and flow through connected and fluid letterforms. The project explores the balance between experimental typography and readability, creating a modern and expressive typeface for digital and print media.

OMT is a modern, health-focused beverage brand that makes nutritious drinks taste exciting and addictive. The brand breaks the myth that “healthy is boring” by combining bold flavours, protein, and probiotics in a fun, guilt-free way. The project focused on creating a youthful and energetic brand identity that reflects wellness, flavour, and contemporary lifestyle choices.

The Vistara Campaign was a poster design project highlighting the key elements of the airline experience through a series of three posters. The campaign focused on communicating Vistara’s values of trust, comfort, and care through visually engaging storytelling.